Once you build a
business website, how does anyone find it?
Answer: 9 out of 10 people use "Search
Engines" (Alta Vista, AOL Search, Google, Looksmart,
Lycos, etc.) to find
information and companies on the web. The more popular Search Engines have been known to
get tens of million visitors each day!
Basically, a Search Engine is like an online
"librarian". You ask
a search engine what you want to find (by typing in a word often called a
"keyword" or "keyword phrase" by web marketers) and the search
engine gives you an instant list of summarized information in the form of
"hyper-links". These hyperlinks go directly to information
on web sites (often owned by online
businesses).
"Law of the Internet Jungle":
The more your business shows up
"high" in the search engines results, the more online visitors or
"traffic" to your site. More traffic can, and usually will, result in
increased business for your company (and increased customer satisfaction - as your present
customers or associates can find you easily!)
Don’t think you need web marketing right now?
There is probably nothing worse than having a great
looking website that no one knows about (or visits!) People who ignore search engine
marketing tend to sit around and wait for results (through new sales or new prospects) to
justify the web design start-up costs, and they wait, and wait…
Web Marketing That
Works: The PICS "SEMP" Programs
The PICS "SEMP" (Search Engine Marketing Program)
consists of a 90-DAY MARKETING BLITZ consisting of repeated submissions of your website
address "URL" to more than 1500 available search engines with special emphasis
given to the internet’s "Top Ten" search engines such as "Yahoo", "Alta Vista", "Lycos", "AOL",
"MSN" and "WebCrawler". Special computer programming
is also added and hidden in the website to draw more attention from all the search
engines. Results are carefully monitored during the 90 days period. If needed, changes are
made to put your business ahead of your competitors.
It is our experience and belief that a proper, serious and diligent
application of the use of search engine marketing will result in more business for you
(and pay itself over and over again). Plus, you’ll save money if you start with the
SEMP now. If you decide later that you should have added the SEMP program when you
started, the cost of the full SEMP program by itself, including set-up charges
can cost as much as $3,000.00 more.
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